Managing Your School's Visual Branding Workshop
Choosing the right imagery for your communications is a critical part of your school branding. Imagery should be considered alongside the copy writing and design concept to ensure it has the best fit with the project.
In Managing Your School's Visual Branding, Photographer and teacher Michael Auden provides a solution for teachers and school leaders who wish to strengthen public confidence in their school. Michael shares commonsense techniques on how schools and their staff can reinforce positive messages about their school through the visuals selected to represent your school and the daily life students enjoy.
In Managing Your School's Visual Branding, Photographer and teacher Michael Auden provides a solution for teachers and school leaders who wish to strengthen public confidence in their school. Michael shares commonsense techniques on how schools and their staff can reinforce positive messages about their school through the visuals selected to represent your school and the daily life students enjoy.
How You Look
Developing a school brand identity guide.
In an increasingly competitive higher education environment, and an ever-changing media landscape, it’s important to have a strong, recognisable and consistent brand.
So - what is your brand?
More than just a logo
Your school brand tells your story.
It expresses what you do and what you aspire to do as an organisation. It represents:
Your people
Students, families and staff, challenging conventions and making positive contributions to their communities.
Your vision
To be one of the most influential schools in Victoria
Your identity
A dynamic school, created to be different, based on progressive values, tackling some of the biggest issues in the education today and educating tomorrow’s leaders.
Your mission
To engage in outstanding scholarship that makes a major contribution to society. Students will be provided with an excellent education and the capacity to use knowledge gained to exercise influence and make meaningful lifelong contributions to their communities.
Ownership
The brand may be managed by the a marketing department, but it is owned by everyone in the school. Everyone has a responsibility to ensure that the integrity of the brand is always considered.
In an increasingly competitive higher education environment, and an ever-changing media landscape, it’s important to have a strong, recognisable and consistent brand.
So - what is your brand?
More than just a logo
Your school brand tells your story.
It expresses what you do and what you aspire to do as an organisation. It represents:
Your people
Students, families and staff, challenging conventions and making positive contributions to their communities.
Your vision
To be one of the most influential schools in Victoria
Your identity
A dynamic school, created to be different, based on progressive values, tackling some of the biggest issues in the education today and educating tomorrow’s leaders.
Your mission
To engage in outstanding scholarship that makes a major contribution to society. Students will be provided with an excellent education and the capacity to use knowledge gained to exercise influence and make meaningful lifelong contributions to their communities.
Ownership
The brand may be managed by the a marketing department, but it is owned by everyone in the school. Everyone has a responsibility to ensure that the integrity of the brand is always considered.
Workshop Program
- School brands - their importance for strategic planning and community engagement
- Your school logo - logo colour and use
- Visual identity - colours, typefaces, iconography, social media,
- Branding - how does your branding look from adverts to annual reports
- Photography - your style - people, buildings, colour treatment,
- Design guidelines - on-line, print, campus signage
Venue & Dates
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Melbourne - CAE Flinders Lane
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To register to attend either complete the form adjacent or send the details below in an email to [email protected]
Contact name
School
Email
Participants
Workshop location
Contact name
School
Participants
Workshop location
