School Camera Craft

Photography offers an opportunity to make a powerful first impression. In a glance, an image can create a compelling connection and begin to tell the story of the school brand. Each image  is a snapshot of who you are – bold, bright, powerful and active. By maintaining high standards and carefully choosing photography that matches the school brand, you’ll continue to stand out above the rest.

​Build a four portfolios of images
Portfolio One - Overview imagery
• People in places
• Full colour, bright, fresh, contrasting imagery
• Shows students of mixed nationality and age, absorbed and engaged in the school environment, and with each other
• Images are tightly cropped
• Faces are prominent
Portfolio Two - Academic imagery
• Full colour, bright, fresh, contrasting imagery
• Image content relates to the subject of the content (i.e. Faculty, School, discipline, program or course) as a photographic texture or background
• Images are not necessarily small. They describe a subject at close quarters or in a confined frame.
This may be people, flora and fauna, natural elements/the environment or interesting objects all worthy of a more detailed and in-depth focus
• Images are to have a graphic pattern-like quality and must be light enough to sit with your school colours

Portfolio Three - Lifestyle imagery
• Snapshots of life
• Bright energetic photography
• Capturing the presence of people and their lifestyle
• Emphasis is on the activity and should capture the moment
The style is closely cropped calling attention to detail
• Expressions and postures are magnified to convey an actionable, approachable attitude
• Demonstrates interaction and participation with others
• Reinforces your engaging, welcoming tone
Portfolio Four - Interactive imagery
• Cut-outs of activity
• Full colour, bright, fresh, contrasting imagery
• Potential for people to interact with the school logo, in various situations and formats
• There should be a positive up-beat feel to the images
• Interaction with other people and the environment is critical, to ensure your engaging, welcoming tone is evident.

Venue & Dates
 Melbourne - CAE Flinders Lane
Thursday June 2nd
1pm till 3-30pm
$245 per participant (includes comprehensive reference materials)
Holmesglen Conference Centre - Batesford Rd & Warragul Rd Chadstone
Monday May 30th 
1pm till 3-30pm
$245 per participant (includes comprehensive reference materials)
Geelong Conference Centre - Cnr Holt Rd & Adams Crt
Wednesday June 1st
1pm till 3-30pm
$245 per participant (includes comprehensive reference materials)
The Warragul Club - 55 Victoria St
Friday June 3rd
1pm till 3-30pm
$245 per participant (includes comprehensive reference materials)
Ballarat Golf Club - 1800 Sturt St
Tuesday May 31st
1pm till 3-30pm
$245 per participant (includes comprehensive reference materials)